Following the American example, Badge introduced reusable cups in Europe in 1996. As a major breakthough, the process of In-mould labelling was introduced, a unique printing process which is now widely copied. In-mould labelling allows an offset printed polypropylene label to be affixed to the cup during the production process. This is a best practice, yielding a high quality result.
World cup or cups offer a complete program including all accessories. (lids/straws etc.)