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Following the American example, Badge introduced reusable cups in Europe in 1996.   As a major breakthough, the process of In-mould labelling was introduced, a unique printing process which is now widely copied.  In-mould labelling allows an offset printed polypropylene label to be  affixed to the cup during the production process.  This is a best practice, yielding a high quality result.

World cup or cups offer a complete program including all accessories.  (lids/straws etc.)