Since 1996 Badge Direct has operated a webshop. At the request of Voetbal International BV, the first shop was opened in the Benelux for the readers of the magazine focused on football. The original site names of 247shop.nl and fanshop.nl have given way to the current name voetbalshop.nl. Voetbalshop.nl has been twice nominated as the best web store and shop in the Netherlands, second only to the direct order behemoth wehkamp.nl.
Voetbalshop.nl is also the leading football shop in the Benelux. With a wide range of all leading brands and offering more than 10,000 different products, Voetbalshop.nl lives up to its slogan: "Everything for and about football"!