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The Badge Group (Badge for short) has a been a company on the move for nearly 35 years.  What once started with the introduction of buttons, badges and baseball caps in Europe, has grown into one of the leading manufacturers and suppliers of promotional products as well as sports and entertainment merchandise.   The Badge Group consists of three specialized companies serving three specialized markets.  Whether it's B2B, B2C and B2R: Badge delivers.

Badge has access to two design studios and more than 10 modern in-house production units, such as a screen printer and an embroidery line.  Additionally, the latest Internet communication technologies ensure the right professional environment.  For example, corportate customers can find what they are looking for in our B2B webshop, by using the  largest search engine in the Benelux for corporate gifts and promotional items. is an order platform for both retailers as well as clubs and organizations.  Here,  customers place their orders online, which are then quickly delivered.

Badge Direct is a unique shop concept for business promotions targeted at consumers.  This online store consists of various B2C web shops, including our most prominent and successful formulas: and

In short, the Badge Group is ready for the future and not only offers its clients the right products at the right price but also the best level of service.