Error message

Notice: Undefined index: e14c1eaba in include() (line 1 of /home/badgedi/public_html/modules/system/html.tpl.php).

Badge Group

Leading online football retailer in the Netherlands acquired by investment group


The Badge Group was founded on the first of October in 1977.  Badge, as the group is commonly referred to, is specialized in the design, production and distribution of promotional products and official licensed merchandising.  The Group exists of three different divisions which are all specialized in a certain part of the business. Please scroll trough all the different possibilities Badge divisions have to offer and discover for yourself the unique synergy of the total Badge Group.



Business 2 business

Badge Promotions creates, produces and delivers promotional products, business gifts, promotional apparel, buttons & badges and sport and entertainment merchandising.

  • Promotional products
  • Business gifts
  • Merchandising

BADGE DIRECT BV - Since 1997

Consumer Markets

Badge Direct is specialised in direct marketing through e-commerce, for its own brands (, & as well as white-labeled shops for third parties.

  • e-Commerce
  • Direct marketing

PRO BADGE BV - Since 1980

Retail market

Pro Badge is a wholesaler supplying official licensed products to retail shops in The Netherlands & Belgium. Pro Badge is also repsonsble for (inter)national concessions sales.

  • Licensed products
  • Merchandise


Click here to see the 2011 Badge introduction folder (Dutch).