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Badge Direct BV

Badge Direct BV is repsonsible for the direct marketing and e-commerce activities of the Badge Group.  Launched  in 1997, Badge Direct became one of the first e-commerce shops in the Netherlands.

Together with the largest sports publisher in the Netherlands, we created the first webshop called 247shop.   This was later changed to and ( and followed up by a new site called

In the meantime, Badge Direct has become more specialized in the e-commerce sites of the direct marketing business and has introduced additional B2C shops including white label offerings for third parties such as,,, etc.  

With sports and fan related shops in The Netherlands & Belgium, Badge Direct is the leading direct marketing company for this market segment. is the official international webshop of the Eurovision Song Contest, Europe’s largest event, broadcasting to more than 200 million people around the world. Badge is responsible for the creation, production and distribution of the official merchandising and shipping to 120 countries world wide!